DEROZIO MEMORIAL COLLEGE

Broadcast Journalism

Broadcast journalists deliver the news to the public in a variety of formats, including Radio, Television, and the Internet. They are most reliable sources for the events that shape common man’s lives and world. A broadcast journalism career can put you in the thick of changing and evolving world events, including politics, the environment, science, industry, agriculture, health, education, human interest stories,  social unrest, or the ups and downs in the nation’s, and the world’s economy.Broadcast Journalists work to bring the news to the mass audience in a variety of media, including newspapers and magazines, radio, and the Internet.  As the mediums for reporting the news evolves, the skill set that a broadcast journalist has must evolve with it.  To be able to relate not only to the story, but to communicate the human interest involved is critical.A good broadcast journalist not only has the necessary technical skills, but the interest and curiosity to learn about the world around them.  Broadcast Journalism courses that you will take while you pursue your education should build on that hunger to learn while at the same time teaching you the fundamentals of the trade.

Printing & Book Publishing

Publishing is the process of distribution of information to the public in the form of books, literature, newspaper, periodicals, magazines and other areas. The profession is associated with printing and retailing of printed matters. Publishing industry has its own set of parameters and is mainly divided into editorial, designing, production, printing, advertising, publicity and marketing. With the advent of digital developments, books, magazines and papers, are being published electronically as e-books or e-papers. Books are the primary source of gaining knowledge. Book publishing is a creative and traditional industry that offers an innovative multi-dimensional content delivery including digital, online, interactive audio/video content in addition to print content. A career in this field is becoming more and more promising, challenging and exciting with the development of new delivery channels. Those who love books and have avid reading habits, literary and creative effort, business acumen, interest in marketing can get into book publishing career. To build a career in book publishing, one should be well aware of the various techniques such as development, acquisition, copyediting, graphic designing, production, printing, marketing and distribution of books through various media.

Public Relations

Public Relations is a strategic communications process that helps build and maintain mutually beneficial relationships between organizations and its publics. Event management (which requires detailed logistics and appealing aesthetics) is one component, enhancing the public relations efforts of an organization. An event in itself is a project which requires project management skills. It can range from a virtual webinar, conference, and seminar, fundraiser to a launch party or a 3-day volunteer cruise. But with both skill sets, a creative “think-out-of-the box” mindset will help execute great events everyone will want to attend. With the rise of social media websites, monitoring posts and comments, public relations is an integral part to how well an event is marketed and received by the public. In this new age, the saying “all press is good press” doesn’t quite work anymore. Anything on the internet is fair game for positive and negative backlash that may impact your event and company reputation.  It’s now more important for professionals in both fields to be able to engage prospective and former stakeholders; through various marketing channels to better clarify misperceptions, rectify the spread of misinformation and address any event issues (pre, during and post) at the drop of a dime. Events and occasions are an integral part of human life. We simply cannot bypass them as they touch almost all aspects of our social existence. Birthday celebrations, social gatherings, engagements and weddings are events we celebrate at the personal level. Event management is a multifaceted activity. Major constituents of this profile include creativity, meticulous planning, relationship management, advertising and marketing and much more, all rolled into one seamlessly choreographed process.